What you wear next to your skin needs to be comfortable and suit your style. This is exactly what JBS offers: fit, quality and individuality. This has been our way ever since Jens Berg Sørensen founded JBS in 1939.
JBS is Denmark’s leading (and biggest) manufacturer of undergarments. We have achieved this position by sticking to our core values, while constantly developing and renewing our company. We aren’t like everyone else. We have been involved with undergarments for eighty years, and all this experience can be seen and felt.
Cristiano Ronaldo is one of the biggest stars of professional football. The Portuguese superstar has been working closely with JBS since 2013 to design underwear and sock collections that are both trendy and cool. This collaboration really helped to put JBS on the world map.
See the collection